Term · General Industry
Paper launch
A product launch announced with full marketing but with little or no actual availability, so the part cannot be bought in volume for months. Used to hit a competitive date or an earnings narrative.
- Also known as
- Paper release
- Type
- Term
- Domain
- General Industry, Engineering culture
Notes
Common in consumer GPU and CPU launches and usually visible within days through retail stock and review sample counts.
Related terms
Part of the General Industry glossary, with every term in the topic and the lifecycles, tools and standards that use them.
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