Acronym · General Industry
FUD (Fear, Uncertainty and Doubt)
Marketing or sales messaging designed to make a customer nervous about a competitor's product, roadmap or viability rather than to make a positive case. Usually used as an accusation.
- Type
- Acronym
- Domain
- General Industry, Engineering culture
Notes
Coined in the mainframe era and still routinely thrown at long-term roadmap claims and supply-security arguments in chip sales.
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Part of the General Industry glossary, with every term in the topic and the lifecycles, tools and standards that use them.
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