Metric · General Industry
Win rate
The proportion of pursued opportunities that convert into design wins. Tracked by segment and by competitor because a falling win rate shows up in revenue only years later, once the lost sockets would have ramped.
- Also known as
- Hit rate
- Type
- Metric
- Domain
- General Industry, Product strategy
Notes
The long lag between losing designs and losing revenue is why win rate is watched as a leading indicator in chip businesses.
Related terms
Part of the General Industry glossary, with every term in the topic and the lifecycles, tools and standards that use them.
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