China’s Huawei to roll out new smartphone brand Osta, 6 years after giving up Honor

Huawei Technologies is preparing to launch a new smartphone brand, doubling down on its hard-won domestic comeback six years after spinning off budget marque Honor under the weight of US sanctions. Richard Yu Chengdong, chairman of Huawei’s Consumer Business Group, confirmed in a social media post on Wednesday that the company would officially debut Osta, known as “Xingmang” in Chinese, on November 20. The unveiling will coincide with Huawei’s latest electric vehicle launches, according to Yu’s…

Source: South China Morning Post - Tech, published 2026-11-11. The summary is the Hub's own; the full story is at the source. Report a rights or accuracy concern