The list of customers selected to engage early with the product concept, receive first samples and help shape its requirements, with the reasons for choosing each.
Record or register Work product in the Product lifecycle
It focuses early engagement on customers whose adoption will validate the product and pull the market. Samples and support that go to whoever asks first gather feedback from unrepresentative customers and make early demand impossible to forecast.
The full lifecycle detail, with its charts, flows, tables and every section, is for registered members. Registration is free and takes a minute. You come back to this page afterwards.