Plans for each key customer account that set out the opportunities for the product, the relationships, the planned design wins and revenue, and the actions the sales and applications teams will take.
Plan Work product in the Product lifecycle
It focuses sales and applications effort on the accounts that matter most during the product's life and keeps everyone working the account aligned. Effort spread by habit lets competitors displace the product at key customers unnoticed, and the forecast for important accounts rests on optimism rather than a plan.
The full lifecycle detail, with its charts, flows, tables and every section, is for registered members. Registration is free and takes a minute. You come back to this page afterwards.