Acronym · Business & Market
MRD (Market Requirements Document)
A document that captures what the market needs and why, stating target segments, customer problems, competitive context and required capabilities without specifying implementation.
It is the input to the PRD.
- Also known as
- Market requirements specification, Market requirements
- Type
- Acronym
- Domain
- Business & Market, Product lifecycle
Notes
Owned by product marketing; a weak MRD is the usual root cause of a chip that is technically excellent and commercially irrelevant.
Related terms
Part of the Business & Market glossary, with every term in the topic and the lifecycles, tools and standards that use them.
Where it appears on the Hub
Used on 28 pages of the Hub. In each group, the pages that mention it most come first.
Lifecycle stages and gates
Roles
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Last reviewed: not yet reviewed in depth. Entry last updated . The full glossary