Business · Business & Market
Double ordering
Placing the same demand with several suppliers or ordering more than needed in the hope of receiving a fair share under allocation. It inflates the industry order book and amplifies the following correction.
- Also known as
- Double booking, Phantom demand
- Type
- Business
- Domain
- Business & Market, Supply chain
Notes
A textbook driver of the bullwhip effect, and a key reason 2021 backlog data badly overstated true demand.
Related terms
Part of the Business & Market glossary, with every term in the topic and the lifecycles, tools and standards that use them.
Where it appears on the Hub
Used on 1 page of the Hub. In each group, the pages that mention it most come first.
Skills
Suggest an improvement
Suggest an improvement to this entry
A clearer definition, an example, a correction or a source an editor can check. Editors review every suggestion before the entry changes.
Last reviewed: not yet reviewed in depth. Entry last updated . The full glossary