Acronym · Business & Market
ASP (Average Selling Price)
Total revenue for a product or category divided by units shipped over a period. It blends mix, discounting and contractual price reductions into one number and is the main lever analysts watch alongside unit volume.
- Also known as
- Average sales price
- Type
- Acronym
- Domain
- Business & Market, Go-to-market
Notes
A rising ASP can reflect either genuine value capture or simply a mix shift toward higher-end SKUs; the two have very different durability.
Related terms
Part of the Business & Market glossary, with every term in the topic and the lifecycles, tools and standards that use them.
Where it appears on the Hub
Used on 3 pages of the Hub. In each group, the pages that mention it most come first.
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Last reviewed: not yet reviewed in depth. Entry last updated . The full glossary